POSTED BY vnation editor | Jan, 05, 2018

FACEBOOK HAS A new mission. Rather than “make the world more open and connected,” CEO Mark Zuckerberg wants to “give people the power to build community and bring the world closer together.” Grandiose marketing slogans and vague promises aside, what this means for you is a renewed focus on Facebook Groups.

Yes, Facebook Groups, the sleeper hit the company unveiled in 2010 and hasn’t done much with since. Groups started as a way of sharing things with smaller circles of people in your life—your family, your book club, your kickball team—without cluttering your profile. Nowadays, though, you can find a group for almost anything. Zuckerberg claims there are 100 million people in “meaningful” groups that they consider vital to their daily lives. He wants to see that number hit 1 billion within five years.

To get there, Facebook plans to deploy—what else?—artificial intelligence to recommend groups you may find “meaningful.” More importantly, the company added tools to schedule posts, screen and block members, and link groups. Together, these additions will help you find groups you might want to join, and to give the people leading those Groups greater control over their content and membership.

Zuckerberg hopes this proves his commitment to fostering vibrant, sustainable communities. Although Zuck’s promise to bring the world closer together drew accolades from the adoring crowd at the recent Facebook Communities Summit in Chicago, there’s reason to be skeptical. Groups, as it stands now, cannot build the communities Zuckerberg wants it to.

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  • Sabatino D’Andrea

    I think the idea that group leaders need the ability to reach members without going through Facebook is not reasonable. Giving the group managers this privilege can create serious security problems. On the other hand, I agree with Wendy Kramer who thinks that search function of Facebook does not work well and keeping historical and important data is gruelling.

  • Kübra Şimşek

    Does Zuckerberg’s manifesto really aim to bring people together or produce better quality data for their company? Is it possible to build a global community to create unions of like-minded individuals who are isolated from other communities and dissenters?